Assignment 1:
- Roles and responsibility and the audiences
- Content and Style
- Techniques and Resources
- Draft Script
- Proposal and Pitch
- pre-production (unit 2)
Promo:
Treatment Template
Risk assessment form page 1
Risk assessment form page 2
Post-production (burton town)
Post production (winshill)
Assignment 2:
- manage time, resources and personnel to produce
- obtain or book all shooting and post-production assets
- health and safety
- show finished work to a client and sample audience to identify any necessary changes
- modify work according to identified need for changes.
- Post production (unit 3)
Mixed Heritage Oral history Project:
Phil Neville:
Planning for Pre Production
- Script
- Script 2 - Script 3 LOCATIONS: - charity shop  Scope
2 Church Street, Eccles, Manchester M30 0DF
"Every time I go to this shop I find something fantastic. It is right at ..."
Age UK
25 Church Street, Eccles, Manchester M30 0BJ
British Red Cross shop
1 The Mall, Eccles, Greater Manchester M30 0EA
BURTON & SOUTH DERBYSHIRE COLLEGE
Burton Mixed Heritage Oral History Project (BMHOHP) /
Trent & Dove Community Film
(Unit 28: Corporate and Promotional Programme Production)
BURTON & SOUTH DERBYSHIRE COLLEGE: Faculty of Creative Industries.
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Programme Title:
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Moving Image Production
(Qualification - Extended Diploma in Creative Media Production)
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Level 3
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Assignment Title:
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Burton Mixed Heritage Oral History Project (BMHOHP) / Trent and Dove
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Group: Extended Diploma Yr 2
Start Date: 16/09/11
Finish Date: 09/12/11
Assessmenth Date: 06/01/12
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Assignment Ref. No:
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MD 1
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Unit / Module Title/s:
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Corporate and Promotional Programme Production
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Unit / Module Ref. Numbers:
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28 (.2, .3)
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Success in this assignment will meet the following criteria:
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28 (.2, .3)
Point 1 of Unit 28 will be covered in another assignment
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Lecturer/s:
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Student Name:
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Learning Outcomes
Unit 28
2 Be able to plan corporate or promotional programmes to a brief
3 Be able to produce corporate or promotional programmes to a brief.
Assignment Introduction:
Corporate and promotional programme production accounts for a large part of moving image production and covers corporate information productions, music promotions and training programmes. People see corporate and promotional programmes every day and they are a major influence on buying habits. Supermarkets are now installing large screens across shopping aisles to entice shoppers to buy products. Many large companies produce an annual corporate programme for investors and staff.
Production companies produce programmes for a wide variety of purposes: conferences and seminars, DVDs for staff induction and training, ‘talking head’ interviews with chief executives and celebrities, sales pitch and ‘debrief’ videos for public relations presentations, and even pub quizzes. Production companies might also create ‘testimonial’ videos for companies who want to show off their delighted clients online, viral Mpegs for online marketing and MMS video messages for mobile phones.
In this unit learners will investigate current practices and examine the diverse nature of the sector. They will experiment with techniques and technology to produce a finished corporate or promotional programme. They will practise professional production techniques and produce material that meets a specified brief and the requirements of a client.
This unit offers a real opportunity to develop pre-production and production skills and to produce finished work.
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“So, what are we doing?”
The college has been approached by two external organisations to create visual pieces that document elements of the local community. As there are two projects being undertaken, some students will be working on project 1 and some will be working on project 2 - but to evidence the criteria you will produce an individual edit of the project you were involved in.
This assignment will provide you with the experience of working for a client and will also allow you to contribute to the town and region. The project involves working with the local community and this will also, likely, be the most challenging project you have undertaken so far!
1. Burton Mixed Heritage Oral History Project
AIMS & OBJECTIVES
The Burton Mixed Heritage Oral History Project (BMHOHP) aims to recognise, capture, celebrate and preserve the experience of 1st generation mixed heritage people and their close relatives born to parents of migrants and the indigenous people during and post war.
BMHOHP will encourage the 1st generation mixed heritage people to share their experiences for the benefit of the current and future generations.
BMHOHP will share the experience of those mixed heritage people who began the process 50 years ago with other mixed heritage communities in the UK.
The project will have a lasting impact for the greater good of the society as a whole.
BMHOHP will empower, educate and inform people of mixed heritage communities and the society at large about the experience and journey so far
OUTCOME
BMHOHP will be looking to produce a DVD and resource pack relating to the social history of 1st generation mixed heritage people born and brought up in East Staffordshire
2. Trent & Dove Community DVD
AIMS & OBJECTIVES
Trent & Dove Housing are a charitable housing association based in East Staffordshire. Set up in 2001, it originally took on the transfer of all East Staffordshire Council homes to bring them up to a good, modern condition. It now owns 5,400 rented homes for people on limited incomes – mainly in and around Burton upon Trent and Uttoxeter.
Their properties are mainly houses, low rise flats and bungalows and our customers are mainly local people in housing need, mostly on low incomes and many vulnerable or with a particular disability (mobility, mental health or disability etc). Their tenants are mainly 55+ or under 25.
Ideas from tenants and other residents on estates where Trent & Dove have properties, on how the estate can be improved. Examples could include landscaping projects, work to sort out ‘eyesores’ or problem areas, works to combat crime or enhance security on estates. Any issues that come up that are outside the responsibility of Trent & Dove to sort out will be passed to the relevant Agency (eg Council or County Council).
We want to come up with practical projects to improve areas to make them more attractive places to live. These projects can be large or small, but need to be what local residents themselves would like to see happen
We want to get ideas from local people of all ages and different groups of people (eg ethnicity), especially those that would not attend the usual meeting format. A key part of this project will be for College students to identify a range of methods to capture the ideas of local residents and disseminate the findings.
OUTCOME
A short DVD with quotes from local people summarising ideas to improve their areas
Key questions to be answered in film
‘Which street do you live in?’
‘What do you like about the area in which you live?’
‘What don’t you like about the area?’
‘Have you any ideas how your area can be improved?’
“What do I need to submit?”
Assignment 1 (Unit 28 point 2) – Planning for Production
In response to a given brief and working in groups, learners will:
· allocate production roles and responsibilities
· determine the requirements of the brief
· identify the target audience
· determine appropriate content and style for the programme
· identify appropriate techniques to use in the production process
· check that resources are available for the production process
· draft script
· prepare a proposal and pitch this to client
· produce planning documentation
All learners must individually maintain a production log throughout the process.
Assignment 2 (Unit 28 point 3) – Production
Following the planning done for Assignment 2, learners will:
· manage time, resources and personnel to produce a programme
· obtain or book all shooting and post-production assets required
· undertake production and post-production work using appropriate techniques and within health and safety guidelines
· show finished work to a client and sample audience to identify any necessary changes
· modify work according to identified need for changes.
All learners must individually maintain a production log throughout the process.
Your Blog (covering point 2 and 3)
All evidence will now be submitted on your blog.
You need to provide individual evidence of planning prior to filming. Production logs, diaries, pre-production posts such as production schedules, ideas, storyboards, call sheets and risk assessments will be present on your blog.
Your blog will also contain posts documenting the production and the individual learner’s role in the production process. Appropriate production and post-production posts will be required, such as location footage records and paper edits.
Evaluation
Unit Content (what to cover):
Unit 28:
2 Be able to plan corporate or promotional programmes to a brief
Production requirements: client’s specification; audience needs; using appropriate techniques (single camera, multi-camera, sound dubs, studio, location); using appropriate formats
Planning: scheduling; production and management roles; monitoring progress; identifying logistics
Resources: time; budget; physical, eg equipment, location, studio, properties; people, eg crew, talent
3 Be able to produce corporate or promotional programmes to a brief
Production: studio or location recording; health and safety; managing production; recording material; controlling logistics
Post-production: collating material; logging material; shaping material; liaising with client; reviewing material; making changes
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Websites
Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production
(Pearson, 2010)
Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Teaching Resource
Pack (Pearson, 2010)
Crisp M – The Practical Director (Focal Press, 1993) ISBN 978-0240513416
Gates R – Production Management for Film and Video, 2nd Edition (Focal Press, 1995)
Kindem G and Musburger R – Introduction to Media Production: From Analog to Digital, 2nd Edition
(Focal Press, 2001)
Millerson G – Video Production Handbook (Focal Press, 1992)
Roberts-Breslin J – Making Media: Foundations of Sound and Image Production (Focal Press, 2003)
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Resources:
Camera, Final Cut Pro, Mac, Internet (youtube, vimeo, etc.), Library
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Required for Assessment:
Blog posts in relation to point 2 and 3 of Unit 28 and final video
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Assessment Method: Report / Blog / Film
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Assessment and Grading: See below for full criteria. These criteria can also be achieved in other assignments
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UNIT 28: Corporate and Promotional Programme Production GRADE: Pass/Merit/Distinction
TO ACHIEVE A PASS TO ACHIEVE A MERIT TO ACHIEVE A DISTINCTION
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P2:
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M2:
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D2:
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Plan a corporate or promotional programme to a brief working within appropriate conventions and with some assistance
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Plan a corporate or promotional programme to a brief effectively showing some imagination and with only occasional assistance
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Plan a corporate or promotional programme to a brief to a quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations
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Requirements
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Requirements
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Requirements
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Blog:
Learners will show some evidence of planning for a production in response to the given brief. They will have used appropriate paperwork and will have taken account of the main requirements of the production process (for example, equipment, crew, talent, schedule, budget) though in limited detail. Learners working at this grade will typically not have identified potential problems with the production process.
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Blog:
Learners will present clear evidence of the planning process in appropriate paperwork. Work will be approached methodically and with adequate preparation so that learners will make accurate forecasts of the logistical requirements for their production.
This will include accurate budgeting and booking of necessary resources. Ideas will be worked out and presented neatly. Learners will have identified potential problems with the production process and made plans to overcome these.
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Blog:
Learners will demonstrate near-professional standards of practice in planning for production, using a wide range of appropriate paperwork and clearly recording the whole planning process. They will have made full and accurate forecasts of the logistical requirements of their production which will include plans that take into account potential changes, contingencies and client needs.
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P3:
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M3:
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D3:
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Produce a corporate or promotional programme to a brief working within appropriate conventions and with some assistance.
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Produce a corporate or promotional programme to a brief competently showing some imagination and with only occasional assistance.
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Produce a corporate or promotional programme to a brief of technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations.
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Requirements
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Requirements
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Requirements
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Blog/Film:
The finished corporate and promotional programme will have some sense of design and the deliberate application of technology and techniques behind its production. However, as with the planning, learners will not move beyond the conventional use of those techniques.
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Blog/Film:
The finished corporate and promotional programme will recognise the needs of the client and audience.
Learners will show facility and some confidence in relation to the handling of equipment and the application of skills and techniques. Processes will be undertaken with care. Learners will demonstrate competent use of technology and techniques to produce the work.
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Blog/Film:
The finished corporate and promotional programme will be fit for purpose and meet the needs of the audience. Learners will have demonstrated technical skills that approach professional standards.
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Notes:
P2 and P3: in terms of the aesthetic or imaginative qualities of their work, learners will not move beyond the conventional, but the conventions applied will be appropriate to the format within which they are working.
Learners will need frequent assistance and support, though they will take note of and make use of this help when it is given. If they are in frequent need of such help but fail to make positive use of it they should not be considered for a pass grade for this unit.
M2 and M3: learners will still be working within recognisable generic conventions, but there will be some imaginative thought behind the work so that codes, conventions and technical skills will be employed with some inventiveness. They will need little assistance, though typically they will still need some support when dealing with more complex technology or trying to apply more sophisticated techniques. Like the pass grade learner, they will benefit from it.
D2 and D3: learners will use relevant codes and conventions with creativity and flair and will have used technical skills to realise their intentions not just with imagination but with ingenuity. Learners will be capable of working autonomously and effectively. The term ‘working independently’ means that they are able to work on their own initiative, do not need constant support or supervision, give the work their full commitment, work positively and cooperatively with others, and meet deadlines. In other words, they have the kind of self-management skills that would be expected of them in a professional context. Note also that this criterion should not be taken to mean that learners do not seek advice or that they work without discussing things with their tutor, but rather that they are not dependent upon the support of others and that when they take advice they weigh it carefully for themselves
